The first participation of the ZhongCe Rubber Group at the biggest truck fair in Hannover/Germany was a big success for the WESTLAKE brand.

For the first time the biggest tire company in China and no. 10 in the world has participated at the biggest truck exhibition in the world. Nearly 250.000 visitors from all over the world came to Hannover/Germany to see the newest trucks, parts, services and so on. 2066 exhibitors from 45 countries had their own booth, the biggest group (200 companies) came from China.

For ten days in September 2014 a 215 square meter booth in one of the main halls was the center for the logistic specialists to get all informations about the New Westlake truck tire family. Nine new tires in 31 dimensions had their worldwide premiere in Hannover.

Together with the sales people of our exclusive distribution partner for Central Europe, the Pneuhage/Interpneu group the ZCR crew had permanent work to give all informations to the clients. A lot of direct sales were done and even the OE business will be attractive in the future. 

Some representatives of big truck or trailer manufacturers showed their interest in our new products.

Very interesting for the ZCR team were also the numerous visits of members from other big tire manufacturers which were very astonished (and sometimes nervous) about the good quality in shape and design of our new tires.