BOLOGNA, Italy (May 20, 2015) —Westlake of ZC Rubber made an surprising appearance on May 20—24 at the 26th edition of Autopromotec, the international exhibition of automotive equipment and aftermarket products that takes place every two years, and welcomed tens of thousands of customers to visit at hall 15, booth A2 during the opening time. 

According to Autopromotec’s official report, the 2015 exhibition attracted a total of 1,587 exhibitors and 103,989 visitors, which showed that it is an outstanding platform for Westlake’s further development on the international market. WESTLAKE introduced, during the exhibition, its new products, including new Westlake SA37, SU318 and SW618. A series of passenger car tires with new patterns and all-steel radial truck tire were highly recommended. 

Carrying out Westlake’s brand concepts “more safety and comfortable”, the new tires obviously drew a lot of attention. Many long-term cooperative partners from European came to negotiate business and discussed the further expand existing cooperation. Meanwhile, the exhibition appealed to many new customers, who thought that it was a good opportunity to recognize the well-known Chinese tire brand and considered joining the team of Westlake. Some of these customers even decided to reach purchase agreements with ZC Rubber on the scene relying on Westlake’s brand power and produce quality.

Westlake increased its brand and obtained substantial market coverage through the participation of exhibition. When it comes to the cooperation, the company officials said that ZC Rubber will provide more various and effective supports for distributors and customers, building a close cooperation relationship with them—everyone wins.